A key visual element is a pattern of 100 dots a minimalist symbol representing the selection process behind the ranking. Like a sieve, it reflects how thousands of companies were filtered down to the top 100. The grid-like structure suggests order and precision, while each dot stands for an individual company, reinforcing the data-driven yet human-centered nature of the project.
The project culminated in an exclusive gala evening held at Kunsthalle Prague, where the final ranking of the 100 most valuable Czech companies was officially unveiled. The event brought together business leaders, economists, journalists, and key figures from the Czech corporate landscape. Visual identity elements were adapted for the physical space from stage design and signage to printed materials, ensuring a cohesive and elegant experience that reflected the prestige of the ranking.
Each guest received a premium branded tote bag filled with exclusive merchandise, highlighting the project’s identity and adding a personal touch to the gala experience.
